From being in all parts of the world I have learned that all people suffer from the same problem: making a decision. In this project I explore this common issue. Some people hesitate to make a decision because of low self-esteem, self-responsibility, family-background or culture and are looking for the assurance from others. The Aki’s Allodoxaphobia Company helps to make the decision, either big or small.


Aki’s Allodoxaphobia service is a simulated company and I was the counsellor to help the participants to solve their problems and make the decision. Firstly, I listened to the participants’ stories. Secondly, I gave them the pills that have hints inside. The participants couldn’t make their choice, but the written hint in the pills would make their decision clearer and assist in making the decision. In the video documentary documents the participants’ stories.

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